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Pennzoil x BMW

Role

Implemented the campaign into the brand's paid and organic social strategy and formed a campaign toolkit to send to brand influencers and partners.

Content

Copywriting, brand and influencer toolkit, SEO, blog, paid media, social media, content management, editorial calendar, reporting

    Pennzoil is no stranger to adrenaline. With a fan base full of automotive junkies who geek out over motor oil, Pennzoil fans have come to expect nothing short of a thrilling performance with each and every car film the brand drops. We needed to hype up our audience for the latest Pennzoil film, "Escaping the Ring" with the BMW M4 CS, by providing them with even more electricity and detail across our website, YouTube, and all social channels.

    ➜ 2M YouTube views after launch, 20M to date
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