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Microsoft AI Transformation

Role

Brief creative teams and channel leads to develop content across integrated marketing channels. Provide copy, design, messaging, and brand expertise.

Content

Business reports and guides, web pages, videos and animations, social media assets, blog posts, newsletters, SEO pages, emails, paid media campaigns.

    Microsoft campaigns for AI transformation target business decision makers with resources to educate and prepare customers for adopting AI in their companies. We acquire new contacts with messages and content that proves Microsoft is an AI leader and partner you can trust in your business' digital transformation journey.

    ➜ Marketing program drove 536k engaged contacts in one fiscal year.
    ➜ Top-performing social posts with engagement rates up to 18% higher than channel average.
    ➜ Email open rate average 13% higher than organization-wide benchmark.
    ➜ Web drove 20k engagements on AI Transformation content in a quarter, 74% higher than baseline.
    ➜ Blog posts generating 10-30% higher CTRs than platform benchmark (35%).
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