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Microsoft AI & Copilot

Role

Collaborate with product marketing experts and executive communications teams to land insightful solution messages. Brief, review, and partner with agencies and digital channels team to produce content.

Content

Landing pages, video series and sizzles, webinars, social series, blog posts, business guides and reports, email, interviews, product descriptions, research

    In marketing our tech to customers early in awareness and consideration phases of the buying journey, we give them opportunities to learn about AI solutions at a high level while offering them the next step to discover the right product fit. In content like reports, guides, and video series, we provide the voice of Microsoft executives and analysts to add an extra layer of authority when demonstrating product value and impact. ​
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    ➜ Reports and videos generated over 100k engaged contacts.
    ➜ Email connected over a thousand leads/contacts to product programs or sales teams in under 6 months.
    ➜ On blog and social, executive partnership of one series (The 2025 AI Decision Brief) drove 3x average LinkedIn traffic.
    ➜ Web drove 130k product referrals in one quarter and 2k+ form fills.
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