top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Fanta It's a Thing

Role

Content planning and channel strategy for Snapchat, Instagram, Twitter as an extension of the brand advertising campaign. Coordinated with brand partners (Adult Swim) and influencers to tell a cohesive story across channels.

Content

Live stream and chat, paid media, messaging framework, social media, AR support, community management, influencer marketing

    For years, Fanta relied on its colorful and bubbly tone to carry it through social. We needed a digital-first strategy to stand out to multicultural teens, and that meant leaning into our core audience's niche interests on social media. For the "It's a Thing" campaign, we researched our community and discovered insights that led to campaign strategy. Our audience is looking for ways to express their individuality and unique interests, and Fanta has endless flavors to help them stand out.

    ➜ 80+ flavor fanatics or micro-influencers
    ➜ 4 new Instagram brand handles
    ➜ Conversation volume increased 14%
    ➜ Channel engagement increased 110%
bottom of page